My introduction to EYE'EM was shortly after Roger popped out of the box and I entered five of my Roger's very first shots into a competition and I ended up making on to the shortlist*. As per the EYE'EM post of 3 Nov 2010, the application for the iPhone is now available. My experience of the application to date is that it is adequate for uploading via Roger to the interwebz - though using the email option once you've registered at the site is far easier.
The EYE'EM site itself, however, is another kettle of fish - a beautiful interface to view images shot and edited with mobiles of all sorts. EYE'EM has now opened up from those involved in the first exhibition to allow others to participate: you can apply to join via this link. I still user flckr for most of my photography but it is rather handy to have a place just for the mobile shots.
*This is the shot that Roger made when he was but a day old:
